ARA breast radiologist turns pink to highlight the importance of mammography



Austin, TX, October 18, 2022 — ( — It’s Breast Cancer Awareness Month and many are working to bring attention to breast cancer and the importance of mammography screening. However, Dr. Arthy Saravanan, head of the breast imaging section at ARA Diagnostic Imaging, goes the extra mile, in a bright pink car.

Dr. Saravanan wanted to share his passion with the Austin community for early detection of cancer through screening mammography. She came up with the idea of ​​getting a pink wrap for her BMW and as you can see the results are outstanding. Everywhere she goes, all year long, people are reminded to have their mammograms or to tell the women they know to get screened. The car also serves as a talking point about how early detection of breast cancer saves lives.

“Women are so busy that they sometimes forget to make time for their annual screenings,” says Dr. Saravanan. “I want to be a helpful reminder to them to schedule that mammogram. You see, 1 in 8 women will get breast cancer in her lifetime, but the fact is, breast cancer is easier to survive today than ever. Ninety-eight percent of women survive breast cancer if detected early by mammography. It’s so vital to start screening mammograms at age 40 and have one every year thereafter.

With the advanced technology now available, radiologists can detect cancer years before it can be felt by the patient. Emerging artificial intelligence is improving the ability of radiologists to detect cancer at a very early stage, enabling appropriate treatment.

It is important to note that insurance companies in Texas are required to cover an annual mammogram for women 40 and older. So, for many people, screening mammograms cost nothing.

“I think as women, we take care of our families, we work hard, and we can neglect our self-care,” says Dr Saravanan. “But having a mammogram is essential and can save lives. So when you see me buzzing around Austin in this pretty pink car, remember it’s your friendly reminder to get that mammogram scheduled. Your life is worth it!”

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